Why Guest Blog posting is prefered by google for SEO

Blogging is getting more popular and popular recently. Many people are gaining interests in reading blogs. Millions of blogs are being uploaded every day. Blogs related to every field from technology, gadgets, media, business, markets, sports etc are posted. They provide us with detail information regarding particular field and topic. Many comments can also be found below with different suggestion adding to our knowledge. This was one side of coin. Let check other one.
Some people believe that blogging is waste of time. They are just being used as a source for generating backlinks for website. So many are unaware of blogs and do not like to contribute. Every individual has a different mindset and point of view. This could be right. But one has to define what exactly they need from blogs and set some specific goals to achieve benefits. Guest Blogging when used with some strategic planning can prove much beneficial and help you build a brand.
Let’s take a deeper look in advantages of doing guest blogging.
Develops and Builds Image:
Guest blogging is opportunity to write on others blogs. Due to this one can come in contact with various other readers or writers. As you are just beginning and submitted initial blog that doesn’t mean you would get plenty of response and become a great writer. It takes time to build image and this can only happen when performance is consistent. Another important thing to perform is revert back to comments. Visitor writes comments if they have any doubts or some part not cleared enough. Blogger needs to reply back to comments. This can help you build a rapport amongst visitors. You can also check with blog owner regarding post made by you. This helps to build trust among blog owner and you. It will not give him any negative message that you just made post for getting backlinks.
Great Networking Source:
Guest blogging is not limited to single blog. You have wide range of variety topics related to specific area of interest. According to recent survey on search engines, many people refer several blogs before purchasing any gadgets or online shopping. If you have great writing skills and deep knowledge of any field, people can join your community and can read your posts. Many industrial expert, entrepreneurs, blog owners etc are connected to various blogs. Such people can notice great writers. Building relationships with such kind of people can help you develop your own business. Everyone does not get chance to get in touch with such big people.
Link Building and New Business Opportunities:
Guest Blogging can be building up quality backlinks to website. According to latest Google algorithm updates, it has become really important to get quality backlinks. It’s not compulsory that we look for high ranked blogs but blogs with PR 4 and above can be good to consider for guest blogging and getting backlinks from them. Many blogs allow single backlink in post and one or two links in author information. These links can be really helpful to build and enhanced website traffic. As we have increased number of backlinks, website traffic begins to increase and adversely affects sales and business. If website has quality backlinks from high ranking websites, it opens door for new business opportunities.
Above mentioned are all benefits of Guest Blogging. Every blogger needs to think what they want from their blog. As per Matt Cutts, “Blogging is really important to build quality backlinks depending upon various websites criteria”.

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